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As Virginia Tech football entered a new chapter under head coach Justin Fuente in 2016, we did so with a refreshed brand
identity that honors our visual past and positions us to attract and engage new student-athletes, faculty and supporters for the
future. In partnership with NIKE, Virginia Tech Athletics refreshed its marks and colors to create a consistent look to one of the
most recognized brands in all of college athletics.
NIKE and Virginia Tech students-athletes, coaches, administrators and alumni collaborated on the brand evolution program for
18 months, gathering insights on key attributes of the university.
As part of the updated brand identity, all 22 Virginia Tech varsity sports showcase consistent colors, logos, lettering and
numerals. To ensure consistency across all sports, Virginia Tech will reinforce the primary VT logo that honors the tradition and
creates distinction for the next generation.
NIKE UNIFORMS