Brad Wurthman enters his first year as Senior Associate Athletics Director for External Operations at Virginia Tech.

Wurthman oversees ticketing, marketing and promotions, HokieVision and hokiesports.com. In addition, he serves as the department’s liaison with IMG College and other key partners and constituents. He will also manages Tech’s community outreach and fan engagement efforts.

The Hamilton, Ontario, Canada native came to Virginia Tech from the University of Illinois, where he served as the Associate AD – Marketing/Fan Development since November 2014. In that role, he oversaw marketing, ticket sales, branding, customer service, game day experience and event production.

Wurthman was promoted to Associate AD, Marketing, Sales and Communications at Cincinnati in May 2012 by current Virginia Tech Director of Athletics Whit Babcock during his tenure as UC’s AD from 2011-13. Wurthman began his career with the Bearcats as manager of ticket sales and events in 2007 before his role expanded to include marketing, sales and fan development. During his tenure at UC, the school’s football gameday presentation was consistently recognized by national media outlets as one of the best environments in the nation.

A NACMA board member, Wurthman began serving a four-year term with that organization in June 2016. Prior to beginning his career in collegiate athletics, he worked as a coordinator of marketing, youth programming and merchandise for the Hamilton Tiger-Cats of the Canadian Football League.

The valedictorian of McMaster University’s Class of 2007, he earned a bachelor's degree in business in May 2007 and later received a master's degree in business administration at UC in 2010. He will begin his duties at Tech on August 14 and will be joined in Blacksburg by his wife Shannon.