Responsibilities: Lansden is responsible for the leadership of all facets of a comprehensive athletics development program and charged with the continued growth and evolution of the Hokie Club. He is responsible for the planning and implementation of the overall fundraising efforts from all private sources and works in close cooperation with the University’s Central Development Office.

Joined VT Athletics Staff: 2015

Prior to Virginia Tech: Lansden came to Blacksburg from Birmingham, Alabama, where he spent two years as the senior associate AD for external relations at the University of Alabama Birmingham. While at UAB, he oversaw a staff of 25 in the areas of development, marketing, media relations and ticketing for the Blazers’ 18 sports. He also served as the liaison with the university's development office.

Prior to working at UAB, he spent nine years (2004-13) as the associate AD for athletics development at the University of Memphis, where he oversaw two capital campaigns, the major gifts program and annual giving. During his time at Memphis, the athletics development department set six consecutive annual giving and donor participation records.

Lansden also worked as the associate AD for external operations at Middle Tennessee State (2002-04), where he oversaw the development program and increased annual giving membership by more than 40 percent.

Early in his career (2000-02) he held a position with the FedEx St. Jude Classic in corporate sales and hospitality and had a prior stint at Memphis (1994-99), earning his stripes in the annual giving program.

Education: Rhodes College, 1986 (B.A. in business administration); Georgia State, 1993 (M.S. in sports administration).

Of Note: Lansden played football at Rhodes College, which is in Tennessee, and was a team captain at one point.

Personal: A native of Memphis, Lansden and wife Blair and their twin daughters live in Blacksburg.

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