BLACKSBURG – IMG College announced Thursday that it has entered into a multi-year agreement with Union Bank & Trust to become the official bank of Virginia Tech Athletics.
“Union has been a strong partner with IMG and Virginia Tech since 2014 and we’re pleased that they’ve expanded their support to become the official bank of Virginia Tech Athletics,” said Brandon Forbis, general manager of IMG Sports Marketing. “We’re looking forward to working with them to expand their brand awareness throughout the Hokie Nation and beyond.”
“When we began working with IMG and Virginia Tech, we wanted to develop an innovative approach to our marketing efforts, starting with the column wraps in Lane Stadium,” said W. Olen Thomas, senior vice president and chief marketing officer for Union. “We look forward to being able to use the Virginia Tech marks and logos, including the Hokie Bird, in our marketing materials, as well as making them available to our customers to use on their Make-it-Mine debit cards.”
ABOUT UNION BANKSHARES CORPORATION
Headquartered in Richmond, Virginia, Union Bankshares Corporation is the holding company for Union Bank & Trust, which has 120 banking offices and 200 ATMs located throughout Virginia. Non-bank affiliates of the holding company include: Union Mortgage Group, Inc., which provides a full line of mortgage products, Old Dominion Capital Management, Inc., which provides investment advisory services, and Union Insurance Group, LLC, which offers various lines of insurance products.
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